Fairer licensing of stock photos
The Summer break usually is our time to reflect and make decisions about our business as we head into a New Year. However, his year was a little different as we had a lot of stuff going on. So planning ahead for our stock photo and video business was put on the back burner.
It is now time to look at our stock imagery business. And, at this point, I have to say, I’m not feeling optimistic that we will continue as we have in the past. The catalyst was NYE when we sold 14 royalty-free images through one of our agencies. But be honest, it wasn’t so much a sale as a bloody insult. Seriously, a deal that returns 84 cents to the photographer is a joke. Oh, that wasn’t 84 cents each, but instead, that was the total sale for worldwide royalty-free use in perpetuity.
Watch this space:)
The 14 licenses above, I suspect, will be the straw that broke the camels back. We haven’t decided yet, but we will start adding more content to our stock photo library. And spend more time promoting that, rather than supplying large libraries for a 1-2% share of the license fee.
If we market our stock images of Australia that way, the buyer gets licensing at lower prices. And we get a much larger cut of the fee. Life should be better for all. Currently, you can find our royalty-free and editorial images at Excitations Stock Photos of Australia.